An ad on YouTube is likely to generate more returns than a billboard on the highway. Marketing has changed entirely in the last decade, and brands have no choice but to spend on internet marketing. Hiring an in-house team for that doesn’t make much sense, because most of the advertising agencies Singapore can get the job for a lot less money. What does it take to hire an advertising agency for your brand? Check these tips to compare your options better!

Don’t run after estimates first

Gone are times when marketing firms have ready packages for online marketing. This is the age of customized services, and only when an agency has reviewed the requirements and current marketing standing of your brand, you can expect to get an estimate. Getting an estimate is necessary, but that isn’t the first step. Also, don’t make the mistake of selecting an online marketing agency because they are offering the cheapest deal.

Compare work profiles first

The number of projects an agency has completed in the last five years is worth considering. Keep in mind that experience counts more than anything else in the world of online marketing, and you need a team that has handled projects of the same magnitude as yours. Any experience of working in the same niche is also an added advantage.

Check the services provided

Internet marketing has a huge scope, and not all companies offer the same services. It is a good idea to review what an agency offers. For example, if a marketing agency can also manage web design and mobile app development, you can choose to rely on them for other tasks, as well. At the least, expertise in SEO, search engine marketing, and social media marketing is an absolute must.

Shortlist a few online marketing services now!